The Tam News

Minimalism’s All-Consuming Grasp

Minimalism’s All-Consuming Grasp

By Luca Pelo

November 10, 2017

What do Apple, Juul, and Supreme all have in common? Perhaps a better question would be, “what don’t they have in common?” The answer is clutter. All three brands can thank their seemingly inexplicable popularity not to innovation, nor to novelty, but rather to minimalistic marketing. This has crea...

Urban Corruption: The Hypocrisies of Casual Consumerism

Urban Corruption: The Hypocrisies of Casual Consumerism

By Julia Kligman

March 3, 2013

It’s no secret that Forever 21’s patent yellow bags have “John 3:16,” an excerpt from the New Testament, printed on the bottom. Whether we notice this fine print or not, we’re purchasing from a company that proclaims religious ideals on its very packaging. But the allure of economically-priced...