Melanie scrolled through the funny comments on the app Yik Yak, laughing occasionally at posts she found relatable. All of a sudden, she had an idea. Before she really thought about it, she typed out her...

Yik Yak, a new social media app that came out in December 2013, has recently become popular nationwide and among Tam students. The app works as an “anonymous bulletin board,” where users can post anonymous...